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Job Details
Foods you love. Brands you trust. And a career that empowers you to grow.听
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At 狈别蝉迟濒茅 USA, we鈥檙e all working towards the same goal 鈥� to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity 鈥� and responsibility 鈥� to be there for every moment in our consumers鈥� lives.
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Joining 狈别蝉迟濒茅 means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
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This position is not eligible for Visa Sponsorship.
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POSITION SUMMARY:
Food & Beverage is constantly evolving, with consumers looking for true Omnichannel experiences to meet their shopping needs. Overall, shopper marketing plays a crucial role in driving sales, increasing brand visibility, and enhancing the overall shopping experience for consumers. It helps companies connect with shoppers at the point of purchase and create meaningful interactions that drive business growth. Putting our shoppers at the center of everything we do, this role supports and partners with the NUSA Sales, Marketing, and Brand teams to drive the category and conversion of NUSA products. We are seeking a digitally savvy Shopper Marketing Manager to lead strategy and execution for NUSA brands for Walmart and Sam鈥檚 Club.听
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RESPONSIBILITIES:
鈥� 听 听Lead Shopper Marketing Strategy and Execution for Walmart and Sam鈥檚 Club, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
鈥� 听 听Lead the management of agencies and vendors that includes briefing, evaluating strategy and creative, communication across key stakeholders.
鈥� 听 听Lead the development of shopper programming with an omnichannel approach (Paid Search, Digital Media, POS, etc) that includes partnering with Retail Media Network, creative and media agency partners and internal stakeholders to maximize the shopper investment.
鈥� 听 听Own relationship with Walmart Connect and MAP to drive performance accountability and maintain strong understanding of evolving capabilities.
鈥� 听 听Build compelling selling tools/presentations to aid Sales partners in securing retailer support of distribution, key promotions, etc鈥�
鈥� 听 听Steer strategic internal annual planning on the Joint Business Planning - requires liaising with customer team through the development their customer plans that are aligned with the customer's problem to solve and NUSA priorities.
鈥� 听 听Share out of program measurement, evaluation, and analysis. Demonstrates the ability to optimize future programs to deliver the best return. Test & learn mentality to evaluate omni-commerce tactics and cutting-edge program activation elements.
鈥� 听 听Own collaborative relationship with Sales Team, Sales Category, Division brand team and strategist to build, optimize and execution Shopper Marketing plans for Walmart and Sam鈥檚 Club.
鈥� 听 听Build and maintains multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Retailer line reviews, Retailer sales meetings, Investment requests, etc.
鈥� 听 听Effectively managing the specific customer shopper marketing budget, with responsibility for both working and non-working dollars.
鈥� 听 听Support digital shelf execution with agency partners and digital shelf team
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REQUIREMENTS:
鈥� 听 听Minimum of 5 years of CPG brand/marketing/sales and/or Shopper Marketing experience
鈥� 听 听Bachelor鈥檚 degree听
鈥� 听 听4+ years of traditional CPG Shopper marketing role preferred.听
鈥� 听 听WMC / MAP experience preferred
鈥� 听 听Agency management experience required
鈥� 听 听Intermediate to advanced analytics, digital/e-commerce and omni-commerce knowledge
鈥� 听 听General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
鈥� 听 听Experience in Sales & Marketing, leveraging shopper insights to activation, leading marketing and/or shopper communication internally and externally
鈥� 听 听Strong attention to detail and follow through.
鈥� 听 听Thrives in change and comfortable with ambiguity.
鈥� 听 听Ability to travel as needed for client meetings and industry events
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SKILLS:听
鈥� 听 听Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.
鈥� 听 听Strong collaborative nature: ability to work in a cross-functional team environment.
鈥� 听 听Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills.
鈥� 听 听Financial acumen related to managing a budget, ROI analysis and budget optimization.
鈥� 听 听Influential and effective communicator proficient in storytelling and negotiating.
鈥� 听 听Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors.
鈥� 听 听Understanding of the omni-channel environment with proficiency in paid search investment
鈥� 听 听Understanding of US retailers and their go-to-market strategies
鈥� 听 听Excellent written and verbal communication skills.
鈥� 听 听Advanced skills in Microsoft PowerPoint, Excel, and Word
鈥� 听 听Walmart Ads Portal and Scintilla experience preferred
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It is our business imperative to remain a very inclusive workplace.
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To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join 狈别蝉迟濒茅. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. 狈别蝉迟濒茅 seeks such skilled and qualified individuals to share our mission where you鈥檒l join a cohort of others who have chosen to call 狈别蝉迟濒茅 home.
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The 狈别蝉迟濒茅 Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.
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This position is not eligible for Visa Sponsorship.听
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Review our applicant privacy notice before applying at
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Job Requisition:听354432听
Creating New Possibilities for Consumers, Communities and Your Career 狈别蝉迟濒茅 has been nourishing a growing world for generations. No matter where... Read more