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Job Details
About the team
The Paid Marketing team at Zillow is responsible for defining and executing media strategy across the marketing funnel to drive measurable impact across the business. We deliver integrated paid media campaigns across TV, Digital, Social, Audio, Search, and emerging channels to support Zillow's growth. Our team operates at the intersection of strategic marketing, performance optimization, and brand storytelling. We partner deeply with Brand, Product Marketing, Creative, Analytics, Data Science, and agency teams to deliver high-impact, data-driven, customer-centric media strategies.About the role
Zillow is seeking an innovative and highly strategic Senior Director of Media Planning to lead omni-channel media efforts across our Buyer, Seller, and Brand marketing portfolios. This leader will be responsible for shaping the paid media vision across Zillow鈥檚 highest priority customer segments, guiding large-scale media investments that deliver both short-term results and long-term brand value.
This role requires a proven media leader with deep experience in full-funnel planning, operational excellence, and a keen understanding of performance and brand dynamics. You鈥檒l lead a high-performing team and agency partners to translate complex business needs into impactful media campaigns that inspire action.
In This Role, You Will
Lead Zillow鈥檚 Buyer, Seller, and Brand media strategy across all paid channels (TV, Video, Audio, Digital, Search, Social, OOH, etc.), ensuring alignment to business goals and marketing objectives.
Manage a multi-disciplinary team of media strategists, planners, buyers, and optimization experts, fostering a culture of innovation, accountability, and collaboration.
Partner with Zillow鈥檚 marketing leadership team and cross-functional stakeholders to prioritize media investments, ensure intersection of media & creative, define measurement strategies, and deliver transparent performance insights across initiatives.
Develop and evolve Zillow鈥檚 media planning frameworks, establishing rigorous audience-first and objective-based approaches for campaign design and evaluation.
Drive thought leadership in media innovation, testing new platforms, formats, and technologies to stay ahead of market trends and consumer behavior.
Shape Zillow鈥檚 internal media operating model and roadmap, aligning across Creative, Brand, Lifecycle, CRM, Product Marketing, and Analytics
Own large-scale budget allocation decisions and forecasting across buyer, seller, and brand campaigns, balancing short-term performance and long-term brand equity.
Provide strategic oversight and operational leadership of all media agency partnerships, driving accountability, integration, and excellence across planning, buying, and reporting.
Who you are
15+ years of media strategy experience, with a strong mix of brand and performance planning across channels. Deep leadership within a complex, multi-brand or multi-product environment is strongly preferred.
7+ years managing high-performing teams with demonstrated ability to lead both senior individual contributors and managers.
Strategic operator with a proven track record of executive influence, cross-functional leadership, and budget accountability.
Data-native mindset with strong grasp of media analytics, incrementality, and performance measurement; comfortable interpreting data and advocating for insights with senior audiences
Experience partnering with external media agencies and internal analytics, brand, creative, and product teams.
Highly skilled in navigating ambiguity, setting vision, and delivering business impact at scale.
Passionate about consumers, customer insights, and connecting media to storytelling.
BA/BS in Marketing, Communications, or a related field required; MBA or advanced degree preferred.
Get to know us
Zillow is reimagining real estate to make home a reality for more and more people.
As the most-visited real estate website in the United States, Zillow庐 and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.
Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and . These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We鈥檙e also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don鈥檛 just take our word for it. Read recent reviews on and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees鈥� Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME list.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.
Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.
Our purpose is to make home a reality for more and more people When Zillow began, access to housing data was held by the industry, leaving... Read more